Why choose certified organic baby skincare?

What are difference between 'Natural', 'Organic' and 'Certified Organic'?

Looking beyond natural product labels

As a parent, you want the best for your baby – including what you put on their skin. But do you know the difference between products labeled ‘natural’, ‘organic’ and ‘certified organic’? Here, we help you tell them apart so you can make the right choice for your little one.

Not all natural products are created equal

When you’re looking for natural baby skincare, it’s easy to be bamboozled by labels on products on store shelves. And just because a product says it’s ‘natural’ or ‘organic’ doesn’t necessarily mean it is.

To protect consumers, there are a number of government-authorised certifying agencies around the world, which regulate the production of natural and organic products. But even their criteria can vary from country to country.

So to clear things up, let’s look at the 3 main natural skincare categories and what they really mean.


This is a broad label. It may only indicate to some ingredients used in products, but doesn't always mean that the products are natural. When there is no certifier's logo accompanied on label with percentage of natural ingredients, you have no guarantee the end products are free from added harmful synthetic ingredients (and the percentage of those ingredients) that may cause irritation to your baby’s skin. Natural ingredients don’t always mean they’ve been grown or processed according to certified organic standards. There is no minimum of certified organic contents for this category of certification.


Most products labeled ‘organic’ or ‘made with certified organic ingredients’ do contain organic ingredients, however, the product itself may or may not be certified. The organic contents are usually between 70% to 95%. Be aware though, that some brands use the word ‘organic’ purely for marketing too, so as with products labeled ‘natural’, if you don’t see a legitimate certifier’s logo at the back of the packaging (usually with the percentage of organic ingredients), you have no guarantee of the product’s concentration of organic contents, or whether those ingredients are actually certified organic.

Organic farming and processing is a wholistic, chemical free, sustainable practice, driven by a wider goal to improve the health of people, the planet and all its inhabitants.

Certified Organic

Because there is no laws and regulations govern organic skincare products yet in many countries, so the word 'organic' does not guarantee that the finished product is free from contaminants during its production and packaging - nor guarantee the percentage of certified organic ingredients of finished products.

Products labeled ‘certified organic’ no